150 old contacts, 5 meetings in 14 days

The agency's database held past clients and enquiries that never turned into work. All of them already knew the agency, but nobody had been in touch with them since.

We included only past clients and contacts who had given consent. That came to 150 contacts.

Each contact got a personal SMS with a reason why the agency was getting in touch now. We sent in small batches, so every reply could be answered quickly.

Whoever replied with interest got a suggested time. Whoever said they didn't want more messages got nothing more.

Within two weeks about 20 people replied and 5 booked a meeting. That's 5 meetings from 150 contacts, with no ads and no new contacts.

The agency then closed the deals itself. Since we didn't run the closing, we only count meetings.

A database that sits there isn't dead. People who already know you respond better than strangers, as long as the message is personal and has a reason.

Small batches aren't slowness, they're the condition: reactivation only works if you answer replies quickly.

Consent isn't an obstacle, it's a filter. Writing only to people you're allowed to write to also means fewer opt-outs and better replies.